Internet Marketing EBooks and Guides

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As eBooks and the information on Internet marketing is changing so quickly, I can’t really recommend you a “Beginners Guide to Internet Marketing” or an “How to start an Online Business” eBook; instead I did a little research on what people are searching today on the Internet, related to Internet marketing.

The basic idea is that if people are looking for a specific eBook and/or name or Author, frequently then there are is a high probability that this could be some current and valuable content. Today is August 18th, 2010 and following a selection that should already give you a good idea:

  • affiliate marketing rosalind gardner
  • facebook marketing steven holzner
  • ftc guidelines affiliate marketing
  • jeff olson network marketing
  • jim rohn network marketing
  • newbies guide to internet marketing
  • newbies guide to video marketing
  • occam’s razor marketing
  • one hour marketing
  • online marketing for offline businesses
  • philip kotler marketing management
  • philip kotler principles of marketing
  • philip kotler social marketing
  • robert crisp network marketing
  • robert kiyosaki network marketing
  • russell brunson’s internet marketing
  • sun tzu strategies for marketing
  • travis sago’s bum marketing method
  • understanding online marketing

As you may have already realized, for our case I’ve selected mainly eBook authors, terms that sound like the title of an eBook or terms that seem to be related to (Internet) marketing techniques or systems.

Let’s have a closer look at some of those

For Internet marketing systems or techniques a good example is Russell Bronson. Russell Bronson is a very young Internet marketing (multi) millionaire. I think he younger than 30 years old, has made his fortune with his courses and membership sites already some years ago, but launches ever year at least one new product.

Then we have the search terms “newbies guide to internet marketing” and “newbies guide to video marketing”, “success secrets of the online marketing” those phrases sound much like an eBook title.

The Newbies Guide to Internet Marketing

And YES, this is a free, 18 pages eBook. Following a summary of the website’s content;

“8 Pages Taking You Into The Fast Lane Of The Internet Business World – Plus Marlon’s Very Own Internet-Marketing Terms And Definition Sheets To Get You Up To Speed On “Marketing Speak” Today”

WOW! Lot’s of content! So you may get curios and leave your email to get the eBook: Well, I did so… To make a long story short, the eBook has very basic, but solid content.

Looks like my theory is being confirmed; “If people search a lot for something, there must be a good reason”. Let’s see some more examples.

“The Newbies Guide to Video Marketing” eBook with MMR

Video marketing is quickly becoming one of the best ways of showcasing and promoting your online business!

According to recent studies, 57% of people have watched online videos at some point in their life and 19% watch them even every day, just think about YouTube! Those figures are growing steadily as internet usage and social networking grows and is being more and more popular.

In short, Video Marketing should become part of your Marketing arsenal, sooner or later! This is where “The Newbies Guide to Video Marketing” may be a source to look at. So I searched on the Internet and found it quickly. You can get it for $1.35, including MRR (Master Resell Rights). The description reads as:

“I’ve covered everything you’ll need to take you from video marketing newcomer to clued up and confident video marketer. Even if you don’t know the first thing about video marketing I can show you exactly how to get started.”

I thought for $1.35 this may be worth having a look at; again, if there is a lot of buzz around the ‘The Newb’s Guide To Video Marketing’ there should be some reason to it.

Well, this time I was a little disappointed. The 30 page eBook, although accurate, is very basic and does not keep up with the promises. ‘The Newb’s Guide To Video Marketing’ gives you a good introduction on WHAT Video Marketing is but is very basic on the “HOW TO” side.

Online Marketing for Offline Businesses

Another interesting phrase is “online marketing for offline businesses”; I first thought it was a book title, but I did more research and have not found a book title, but quite some blog posts. So if you recall what the Internet Time Machine search engine returns “high demand with low supply”, then this seems to reveal an upcoming market demand.

Maybe you want to write an eBook and/or specialize in this area; particularly if your background is in the offline business or offline marketing. You could show the benefits of the combined offline and online marketing, or you could create a (local) consulting business, offering your services recommending offline businesses online marketing strategies.

Conclusions: Although in this short article I can’t show more examples, but I think you got the idea, and I am pretty confident that you will find quite a number of good eBooks and courses if you researched a little the other terms above. By adding the words “ebook” or “course” you will get more specific results, and if you add “review” you should also get some more information on the quality of the eBook.

Ways to Market Yourself As a Real Estate Agent

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Congratulations on passing the state licensing exam and getting placed with an agency! Now it’s time to find your clients – and to have them find you. Some agencies will provide assistance for marketing, but they might not give you all the tips you need. Read on to learn more about tips to market yourself as a real estate agent.

Your new agency may give you some leads to get started with. But those are not going to expand your business very well. You can also start with marketing to your so-called warm market – your friends and family. It’s the least expensive type of marketing, and you know that your audience will be receptive, or at least polite and hear your message. They can also give people they know a referral to you, and that kind of marketing is both free and invaluable. Your warm market paired with your agency’s leads will be a solid place to start.

Adding on to that, there are traditional types of marketing like newspaper ads and local city magazines. But in today’s digital age, these marketing formats don’t yield very strong results. Here is where you can let your creative talents shine. Think of ways to make digital videos that not only make your clients’ home look dazzling, but get you noticed.

Viral videos can take off and get people watching them for reasons other than their original purpose. Even if 90% of people viewing your clip are doing so for reasons other than buying a home, your name is getting out in front of all of them. One clever agent in Northern California did a parody of “YMCA” and garnered so much business, he was named by the Wall Street Journal as the top real estate agent in the country.

You should also have a robust website that invites people to click and contact you. Use those clicks to collect e-mails for your newsletter that you can also use when you get a new property to sell. Having good topics like ways to get stubborn grease off of your range hood or quick fixes for a leaky toilet will keep people coming back for what you have to say and build loyalty to you.

Keep up with your Facebook and Twitter accounts, too. These are the two most popular social media sites. If you have the time, you should maintain Google+ and Instagram accounts as well to broaden your horizons.

Lastly, know your market and use that knowledge to your greatest ability. There are all kinds of things people from out of the area need to know about schools, traffic patterns, and shopping, just to name a few things. Your local market guide will be a great asset to them – and lead to you getting more business. People want an agent who knows his or her stuff about the area. Your market guide shows potential clients that you are that expert.

Remember, a comprehensive marketing plan is not inexpensive. You will have already paid for your license and your testing fees, so be sure to factor marketing into your starting budget. While your agency might give you some tools like a set of personalized postcards or business cards, you will still need to have your own personal marketing set of tools as well.